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Article

Home Security Systems Provide a Safe Environment for Family Members

By: Dr. Jay B Stockman O.D.

There were 4 million household burglaries in the United States, nearly 500,000 resulted in bodily injury, and 20,000 resulted in homicides, frightening statistics. Additional statistics reveal that a home without a security system is three times as likely to be burglarized as compared to one which is equipped with a security system. These facts make it obvious that a home security system will reduce

your chances of intrusion, and can protect your life and property. It is therefore necessary to conduct an extensive home security review, to determine the appropriate systems necessary to secure the safety of yourself, and home.

There were 4 million household burglaries in the United States, nearly 500,000 resulted in bodily injury, and 20,000 resulted in homicides, frightening statistics.

Several points should be kept in mind while conducting a home security review. Security needs should be a first consideration. While it may be obvious that you should be the best judge of security requirements, a security expert has the experience to evaluate your home for vulnerabilities that are not obvious to a layperson. After a full examination of your home, a security specialist will be able to make note of all soft spots, and suggest the kind of equipment necessary to strengthen these soft spots.

The next consideration is security monitoring. Security monitoring can be a sophisticated central monitoring service, or a simple home security system, cost and needs are the determining factors. The central monitoring services are ideal because they ensure that appropriate measures are taken whenever an intrusion is detected. A monitoring team that works from a central station verifies every suspicious activity the moment it receives an alert. While an ideal deterrent, this type of monitoring is relatively expensive, and subject to the experience and professionalism of the company. You must find out if the central monitoring station is certified by Underwriters Laboratory; that it has a power back up system

that can run for 10 to 15 hours; that it is run by trained staff; that it alerts local authorities within seconds of receiving a security alert.

Less costly is a simple home security system consisting of a control panel, a couple of magnetic switches, a motion sensor or two, and an alarm device. This can be hard wired or wireless. The more advanced systems feature a video camera that can be monitored by family members. The biggest advantage of this system is that it scares away potential intruders. This may happen when an intruder sees a yard sign, a decal sign or any of the installed sensors or video cameras. There is a one-time installation charge, with no recurring expenses.

While there are no guarantees, any home security system could scare away potential intruders. Any type of prevention will go along way to reduce the likelihood of a break in, or home assault by a stranger. Remember, the main objective of any home security system is to provide a safe environment for family members, and to limit the loss of property.

About the Author

Jay B Stockman is a contributing editor for Best Home Security Companies. Visit http://home-security-usa.com/ for more information.

Dr. Jay B Stockman is an individual contributor to Google Health Co-op

Dr. Jay B Stockman's public Google Health Co-op profile

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Home Security Daily Article

Guerrilla Marketing and How It Can Work for You

When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into the hands of buyers—from product development to product delivery.

Think of marketing as a continuous process, not a single event. It typically begins with creating an identity for your business … a name, logo, tagline, etc. It extends to product/service creation, manufacturing, packaging, advertising, promotions, sales, customer service, shipping and delivery. It can involve any number of tools brochures, direct mail, websites, postcards, press releases and print, radio and TV advertising.

Now that you understand these fundamentals of marketing, you’re ready to engage in guerilla marketing warfare.

Guerrilla marketing is marketing that is unorthodox and often revolutionary. Unlike traditional marketers, guerrilla marketers throw out the rule book and apply creative, flexible strategies to achieve results — rather than money. In a nut shell, guerrilla marketing can help you work smarter, not harder. And it can save you time and money.

Here’s a good example of guerrilla marketing: A new home security business wanted to gain clients as quickly and cost-effectively as possible in a market dominated by a well-established competitor. The rivaling company offered basic service, but had built a reputation for outstanding customer service.

To overcome this competitive challenge, the home security business decided to offer a more comprehensive product and included a 100-percent, money-back satisfaction guarantee. It also offered free security seminars to neighborhood watch groups, discounts for referrals and complimentary security audits to customers who signed up for a time period. The new approach worked like a charm. Within several months of opening, the business received double the amount of customer sign-ups it had originally anticipated.

Here are some simple ways you can you capitalize on guerrilla marketing:

?Invest time, energy and creativity into marketing, instead of money.
?Use a blend of marketing weapons, instead of a single tool.
?Carefully focus all of your marketing tactics, instead of using a random approach.
?Tailor marketing messages to individuals, instead of groups.
?Focus on making long-term relationships, rather than sales.
?Form mutually-beneficial business partnerships.

For more information about guerrilla marketing, visit www.gmarketing.com or contact Kate Smalley at 203-641-3739 or kms@connecticutsecretary.com.

About the Author

Copyright 2005, Kate Smalley
Connecticut Secretary – Business Transcription Services
http://www.connecticutsecretary.com
kate@connecticutsecretary.com

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