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American Home Security Article
A press release is an effective way to get your story into the
hands of journalists and editors. Through the media, many
startups and small businesses are often transformed from little
unknown companies to famous brands.
How can you multiply your chances of getting media coverage
amidst fierce PR competition? There is a common sense PR
technique you can use to ride your way to media limelight.
Here is a recent case study of how an unknown startup company
catapulted into media limelight using this proven PR technique.
After September 11, security and safety were the buzz. The media
were concerned with national, local and home security. With the
anthrax scares, opening of snail mails became dreaded by many.
On October 31, a San Francisco startup called Paperless POBox
sent out a press release titled "System That Delivers Postal Mail
Via Email is Available to Combat Mail Bioterrorism."
Paperless POBox provides a service which integrates snail mail
with modern email. People sign up for a box address and snail
mail addressed to them are scanned into image files automatically
routed to their email inboxes.
They were soon featured on prominent media like CNN Moneyline,
CNNfn, TechTV, CBS-KLAS and CNet Radio. From an unknown upstart
with no track record, they were soon gaining popularity and
credibility.
Traffic and business poured in. I wouldn't be surprised if
investors started knocking on their doors - wanting to own a
piece of this innovative company.
What can we learn here?
Paperless POBox was able to ride on the bio-terrorism and
security buzz that catapulted their company into media limelight.
Quoting their original press release, founder David Nale "created
the service for frequent fliers to receive their mail anytime,
anywhere and eliminate paper clutter."
By riding on the media buzz, they captured huge media attention
and gained an additional market for their service - people who
were concerned about snail mail safety.
Most of us follow the news regularly to keep ourselves updated.
Why not go an extra step and ask yourself: "What does that mean
for my business?"
You can apply this technique to industry buzz as well. As you
update yourself with industry-specific news, keep an eye out for
buzz that your business can ride on.
About the AuthorMichael Low is a professional PR Strategist. He provides top-
notch PR services at highly affordable rates. Check out his full
range of PR packages at http://www.prbuilder.com/pr.cgi?a012
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Home Security News
14-Year-Old boy killed by Al-Dhale' security while walking home (Yemen Times Online)
SANA'A, June 29—A 14-year-old boy was killed last Friday when a Security Administration soldier in the Jahaf district of Al-Dhale' governorate shot him while the boy was on his way home from his classmate’s house.
Hughco Alarms and Village Home Security announce merger (Hot Springs Village Voice)
Village Home Security Systems (VHSS) of Hot Springs Village announces a business merger with Hughco Alarms of Hot Springs, Ark. Both businesses are licensed security companies which sell and install security systems for businesses and homes.
UN office in Pak receives threats, staff told to stay at home (Outlook India)
A United Nations office in the Pakistani capital received a threatening phone call, prompting the organisation to ask its staffers to stay at home due to the security threat.
Iraqi PM to parade progress on trip (AP via Yahoo! News)
Iraq's prime minister plans trips to Europe and the Persian Gulf this month, apparently hoping improved security at home will pay dividends in greater international support — including from a country that did not back the U.S. invasion.
Security Group Worries of New Fire Department Policy (KLAS Las Vegas)
There is a trend sweeping through fire departments in the Las Vegas Valley, and the Nevada Security Association thinks it increases the risk of fire damage inside a home. Reporter Edward Lawrence has the details of the new policy.
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